Saturday, January 13, 2018

Gaming Ads: GT Interactive Software

GT Interactive Software was founded in 1993 as a division of GoodTimes Home Video. If you played computer games in the '90s you've likely encountered GT Interactive as it was involved in the publishing or distribution of many high profile series. The original Doom from id Software was GT's first game product as it was the distributor of the shareware title. It also published and/or distributed a number of games from 3D Realms (Duke Nukem), Epic Games (Unreal), Midway (Mortal Kombat) and Oddworld Inhabitants (Oddworld series) among others. In 1996 GT Interactive acquired both WizardWorks, a publisher that specialized in value priced software (Deer Hunter), and Humongous Entertainment, a publisher and developer of educational games for children (Pajama Sam, Spy Fox). It also began expanding into Europe in 1996 and continued to make acquisitions for a few years.

In 1999 GT Interactive posted its first quarterly losses due to restructuring and lower game sales, and debt began to mount. That year Infogrames S.A. purchased 70% of the company and renamed it Infogrames, Inc. Infogrames had also acquired the Atari name and in 2003 changed Infogrames, Inc. to Atari, Inc., and in 2008 took full control of the company formerly known as GT Interactive. Some of this overlaps with the previous Atari ads post and will likely come up again when I get to Hasbro Interactive and Infogrames.

Flickr album: GT Interactive Software

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