Saturday, October 5, 2019

Gaming Ads: THQ

Toy Head-Quarters was founded in 1990 by LJN co-founder Jack Friedman and in 1991 it was acquired by Trinity Acquisition Corporation. At that time the company name became T*HQ with the the asterisk being removed at a later date. As the name suggests, THQ was originally a toy company before abandoning that business to focus solely on video games in 1994. THQ was best known for publishing numerous licensed titles, including games based on Home Alone, Ren & Stimpy, Wayne's World, Disney movies, Star Wars, Buffy the Vampire Slayer, Nickelodeon shows, Scooby-Doo!, Warhammer, Bratz, Hot Wheels, and wrestling (WWF/WWE/WCW/NWO) among others.

While THQ was having success it purchased a number of development studios, such as Rainbow Studios (MX vs. ATV), Volition (Saints Row), Relic Entertainment (Homeworld), and Vigil Games (Darksiders). However, the success did not last and it ran into major financial problems around 2011. THQ filed for bankruptcy on December 19, 2012 and in 2013 its assets were auctioned off. Sega, Koch Media (Deep Silver), Ubisoft, Activision, Gearbox, and Nordic Games all purchased properties and/or licenses during the auction. Nordic Games later acquired the THQ name and in 2016 renamed itself THQ Nordic to gain some name recognition as not many people knew what Nordic Games was.




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