Saturday, February 3, 2018

Gaming Ads: Happ Controls, Hasbro Interactive, and Hi Tech Expressions

Happ Controls, once known as Controls, Inc., was founded in the '80s and based in Elk Grove, Illinois. It made joysticks and gamepads for home computers and video game consoles through most of the '80s and '90s. My research took me to a company known as SUZOHAPP which details a Happ Controls founded in 1986 and currently headquartered in Mount Prospect, Illinois. It must be the same Happ which is now known as SUZOHAPP North America. However, it's possible that Happ Controls existed before 1986 when it was known as Controls, Inc. One ad mentions 1982 so it was either making "Competition Pro Joysticks" before 1986 or that is a brand it later acquired.

Hasbro Interactive was founded in 1995 as a game software subsidiary of the Hasbro toy company. It published the original RollerCoaster Tycoon and numerous computer games based on its board game properties. I touched on Hasbro previously in the Atari post because Hasbro acquired the Atari name and assets in 1998. At that time I did publish a few Hasbro Interactive ads under Atari, though I've decided to move those over to the Hasbro Interactive album as I believe that makes more sense. Hasbro Interactive was purchased by Infogrames in 2001 and renamed to Infogrames Interactive. In 2003 Infogrames decided to capitalize on the Atari name and changed the Infogrames Interactive division to Atari Interactive.

Hi Tech Expressions was in business from 1988 to 1997, and in the mid-'90s changed its name to Hi Tech Entertainment. It primarily published games featuring licensed properties, such as Mickey Mouse, Tom and Jerry, Sesame Street, and Barbie. Many of its games were aimed at children though it also released DOS versions of Mega Man games, Ninja Gaiden, and Street Fighter II.

Flickr album: Happ Controls
Flickr album: Hasbro Interactive
Flickr album: Hi Tech Expressions

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