Gaming Ads: Panasonic Software Company

Founded by Konosuke Matsushita in 1918, Panasonic was originally known as Matsushita Electric Housewares Manufacturing Works. It began as a manufacturer of household electrical fixtures, created a reliable battery-operated bicycle light that was a big success in 1929, and was renamed to Matsushita Electric Manufacturing Works in 1929. Over the years Matsushita would make irons, radios, appliance motors, fans, televisions, tape recorders, washing machines, microwave ovens, VCRs, and a variety of other products. It was in the 1960s that the Panasonic brand was created for use outside of Japan and in 2008 the parent company changed its name to Panasonic.

Although the Panasonic website's corporate history makes no mention of video games, in Japan Matsushita Electric did publish a handful of computer games during the '80s. However, in the video game industry Panasonic is best known as one of the three manufacturers of the 3DO console (1993-96), calling its model the R·E·A·L 3DO Interactive Multiplayer. In North America the division known as Panasonic Software Company advertised the 3DO quite heavily and published a dozen games for the system, including versions of Myst, Ballz, and D.

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