Gaming Ads: Eidos

Originally founded as Eidos Technologies, the U.K.-based company focused on video compression for computers before becoming involved in video games. It was through the merging of Domark, Simis, and Big Red Software that Eidos Interactive was born in 1996. Shortly after the creation of Eidos Interactive, U.S. Gold was acquired and that acquisition included developer Core Design. The acquisition turned out to be huge as Core Design was working on Tomb Raider at the time; Tomb Raider released on November 14, 1996 and Eidos quickly became a household name after that.

Eidos would publish more than 200 games between 1996 and 2009. Aside from Tomb Raider, it published numerous other well known properties, such as Deus Ex, Hitman, Legacy of Kain, Thief, and Commandos. It also published the PC version of Final Fantasy VII and Traveller's Tales' first LEGO Star Wars Game, and co-published the first game in Rocksteady's Batman Arkham series with Warner Bros. Interactive Entertainment. In 1998 Eidos acquired Gex creator Crystal Dynamics and in 2003 it had Crystal Dynamics take over development duties of the Tomb Raider series from Core Design.

Despite owning so many popular video game series, it ran into financial difficulties and in 2005 Eidos was taken over by SCi Entertainment. Under SCi the development studio Eidos Montreal (Deus Ex: Human Revolution, Deus Ex: Mankind Divided) was founded in 2007. In 2008 SCi changed its corporate name to Eidos and in 2009 it was purchased by Square Enix.

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