Sunday, August 2, 2020

1990's Die-Cast Vehicle Food Product Promotions


In the 1990s there were a lot of mail-away promotions from food products. They typically involved collecting proofs of purchase and mailing them in with a check for a few dollars to cover shipping and handling. This is a look at a few of those, primarily Hot Wheels vehicles, though also one Matchbox truck and one Ertl bank. I don't have the food packages displaying the promotions but I do have one form for one of the items. Also, I did find a form (right) from a Kellogg's Raisin Bran box advertising McDonald's cars that I don't believe I ever ordered.

None of the items are opened and the video doesn't have anything extra. However, this blog post does have two vehicles not shown in the video.

Super Pretzel (Matchbox)
This is a white truck from Matchbox branded with the Super Pretzel logo.



Little Debbie Snacks (Hot Wheels)
The Mckee Little Debbie sets are from 1994 and 1996 respectively. In the second set the Jeep is branded with Sunbelt Snacks and Cereals rather than Little Debbie.



Kraft Macaroni & Cheese (Hot Wheels)
I believe this Hot Wheels car was offered as a possible prize from a selection of Macaroni & Cheese branded products. Customers could collect C. Rex points and redeem them for a variety of items. The milk cap easily pops out of the packaging as seen in the video.


Kellogg's (Hot Wheels)
The first item is a character car featuring Corn Flakes and the mascot Corny. This is arguably the most boring of the four cars since the others have more recognizable and fun characters. I don't know if this one was a mail-away promotion like the others or if the cars were placed inside boxes of cereal.



The next group are Ford Model "T"s or "A"s and were sold separately though four might have been part of a set. I cannot recall if Kellogg's simply opted to send a few in a single box or if it sold a four-car set. The photographs have the three Model T trucks together and the three Model A trucks together, however, the four that shipped together were the Model T versions plus the Raisin Bran car. One of the Eggo cars included a slip of paper explaining the Model T had to be replaced with a Model A so I wonder if all of these were originally intended to be Model T trucks. Also, the Frosted Mini Wheats car has a rear tire defect that causes it to not sit properly.





General Mills (Hot Wheels)
This is a nice set that includes one vehicle from each decade starting in the 1950s and ending in the 1990s: 1958 Corvette, 1967 Camaro, 1970 Dodge Daytona Charger, 1980 Stutz Blackhawk, and 1996 Mustang Convertible (not arranged in the package in decade order).


Lender's Bagels (Ertl)
This is less a toy and more of a display piece as it doubles as a coin bank.





BONUS
Here are two more bonus promotions not included in the video as they do not fit the theme entirely. One is a Hot Wheels car from 1989 featuring Coronet which is a paper products company. The other is a food tie-in from General Mills but is from 2001 and was attached to the top of a cereal box.

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