Saturday, December 7, 2019

Gaming Ads: Ubisoft Entertainment

Ubisoft Entertainment (originally spelled Ubi Soft) was founded in France by five brothers in 1986.The Guillemot brothers worked for the family's company that primarily sold supplies and various other items to farmers. Following a visit to the U.K., one of the brothers realized there might be a market for video games so they decided to branch out in 1984 by importing and selling games via mail order to consumers. It wasn't long before they were also supplying local retailers and with the business growing quickly they saw the next logical step as becoming an actual game company. At the beginning it largely published or ported games, and it was involved in the release of more than 80 games before Ubisoft had its first original, huge hit.

In 1995 Ubisoft published the PlayStation launch title Rayman. While many games on the PlayStation featured 3D graphics, Rayman is a side-scrolling platform game designed by Michel Ancel. The game was a big hit that solidified Ubisoft as a major player in video games. One of Ubisoft's biggest acquisitions came in 2000 when it acquired Red Storm Entertainment, makers of the Tom Clancy games, such as Rainbow Six, Splinter Cell, and Ghost Recon. Ubisoft has acquired a variety of other developers over the past 20 years as well and has also founded many studios around the world. Today it remains one of the most significant third-party publishers with popular game franchises like the aforementioned Tom Clancy games and Rayman, Assassin's Creed, and Just Dance.





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