Saturday, September 14, 2019

Gaming Ads: Take-Two Interactive Software, Taxan USA, and TecMajik

Based in New York City, Take-Two Interactive Software, or Take 2, was founded in 1993. The company primarily worked on computer games at the start, often focusing on full-motion video software with Hollywood actors. Take-Two expanded through a series of acquisitions, including Mission Studios (1996), GameTek's European and Canadian businesses (1997), BMG Interactive (1998), and DMA Design (1999). BMG's Sam and Dan Houser, Terry Donovan, and Jamie King helped create Take-Two's Rockstar Games label, and today Grand Theft Auto creator DMA Design is known as Rockstar North. Another major acquisition for Take-Two was Visual Concepts, Kush Games, and the 2K sports line of games from Sega in 2005. 2K Sports became its sports publishing brand and for non-sports games it created the 2K Games label. In 2005 it also acquired Sid Meier's Firaxis Games and in 2006 it purchased Irrational Games (BioShock).

Founded in 1968, Japan-based Kaga Electronics created its Taxan brand in 1981 with the founding of Taxan USA and later opened a U.K. office in 1985. The company made a name for itself selling computer monitors and printers throughout the '80s, and is still in business today. From 1988 to 1991 Taxan USA published video games for the Nintendo Entertainment System (NES) and Game Boy platforms.

TecMajik was based in Belmont, CA, published a few games and developed a few others, namely Sega Master System ports, during the early '90s. I don't know much else about TecMajik though it appears to either have been funded by or a subsidiary of Lance Investments.

Take-Two Interactive Software albums: Facebook - Google Photos
Taxan USA albums: Facebook - Google Photos
TecMajik albums: Facebook - Google Photos

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